Hi, I'm Zu — Zuzanna Lumanisha

Brand, product & campaign design for start-ups, charities and growing brands.

From first idea to launch. I’m a Senior Creative & Product Designer with 18+ years in branding, UX/UI, websites, apps and marketing — and fractional Head of Design at a tech start-up.

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18+ years in design

100+ clients worked with

10+ year client relationships

Leeds working UK-wide & globally

A few of the clients I’ve worked with

From start-ups and charities to colleges, museums and international brands.

01 — Selected work

Featured case studies

End-to-end projects, from discovery and brand identity through to shipped product.

Hands typing on a laptop showing the One Team Tech homepage: Recognise the Risk. Ready the Response.

Brand Risk Management One Team Tech Two weeks from brief to brand, website, investor deck and brochure — then 10 months as design consultant, and now fractional Head of Design. Won a grant and an investor

Brand identity Product discovery Product design

Laptop on the tailgate of a 4x4 in the countryside, showing the FALKN homepage: Roof Racks Engineered for any Adventure

E-commerce · Outdoor & automotive FALKN Redesigning the online shop for a premium British roof rack brand — and evolving its identity to match. Sales up 30% in 6 months

Product design UX audit E-commerce Brand identity

Older man at a laptop using the SilverHive desktop platform to find friends near him in Leeds

Social impact · Start-up SilverHive A trust-first friendship platform for people aged 60+ — and knowing when not to build it. Research saved £50k before build

UX research Product design Product strategy

Hand holding a phone showing the redesigned Stop Hate UK app capture screen, with picture, video and audio options and an emergency call reminder

Charity · Social impact Stop Hate UK Redesigning a reporting app so victims and witnesses can report safely, quickly and anonymously. 80% report in under 3 minutes

UX research Product design App redesign

Marketing & campaigns

Fintech start-up Chaser Six months of marketing design — HubSpot pages, expo stands, guides, social and email. Guides drove more paid sign-ups

Marketing design Trade shows Digital & print

Hermes office wall graphic with European landmarks

International logistics Hermes World A year of campaigns — expo booths in Hamburg and Chicago, office walls and truck livery. Expo stands helped win B2B clients

Campaigns Expo booths Environmental graphics

Need design support — one-off or ongoing? Brand, product or campaign — tell me what you’re working on.

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02 — About me

Designer, strategist, studio founder.

I’m Zu, a Senior Creative & Product Designer based in Leeds. For 18+ years I’ve helped organisations — from start-ups to international brands — explain what they do clearly and look the part doing it.

I run YouSpark Digital, and I’m also fractional Head of Design at a technology start-up. With a Master’s in Business Management & Entrepreneurship, I design with the commercial goal in mind, not just the look.

Download my resumePDF

How I work

Straight to the designerNo account managers or hand-offs — you talk to the person doing the work.

Strategy and craft in oneA business background and 18+ years of design, so ideas start from your goals.

Brand to buildOne designer from identity through UX to the website, app and print.

Developer-readyDesign systems and annotated handoff that build teams can trust.

FlexibleOne-off projects, ongoing support or embedded with your team.

03 — What I do

One designer. The whole brand-to-product journey.

I help organisations communicate with clarity — shaping the identity, then carrying it consistently into websites, apps and everything printed.

Branding & visual identityLogos, visual identity systems, brand guidelines, rebrands

UX research & product designDiscovery, UX audits, user testing, AI-assisted prototyping with Figma Make, design systems

Websites & appsUX/UI for web and mobile apps, WordPress development

Marketing & printCampaigns, expo stands, brochures, adverts, packaging, presentations

Sectors I know wellTech & fintechCharities & social impactE-commerce & retailFashion & lifestyleAutomotive & outdoorLogistics & deliveryManufacturing & industryDefence & securityProfessional servicesMedia & publishingEducationArts & cultureTravel & hospitalitySport & leisure

04 — Working together

How to work with me

Simple to start, clear on scope, timing and cost — and you always work directly with me.

01ProjectA brand, website, app or campaign with an agreed scope, timeline and quote.Typically 2–12 weeks

02Start-up sprintBrand, launch website and investor deck — or a clickable MVP prototype built fast with AI tools like Figma Make, ready for users or investors.From 2 weeks

03Ongoing supportA set number of design days each month across marketing, product and print.Monthly

04EmbeddedPart of your team for a while — in your tools, rituals and brand guidelines.By the month

How to start

01Intro chatMessage me on WhatsApp about what you need and what success looks like — we can talk it through on a quick call.

02ProposalScope, timeline and cost in writing, so there are no surprises.

03DesignRegular check-ins and shared files, from first concepts to final designs.

04Launch & handoverFinal files, guidelines and developer-ready specs.

Message me on WhatsApp

For charitiesI work within charity budgets, design materials that support funding bids, and build in safeguarding, accessibility and data protection from the start.

For in-house teams & agenciesI slot in alongside your marketing team or agency — working in your brand guidelines, tools and workflows.

For start-upsI’m fractional Head of Design at a start-up myself, so I know the pace — investor-ready work, fast prototypes and clear priorities.

05 — Kind words

What clients say

“Zu took a complex product and made it clear, credible and investor-ready in just two weeks — brand, website, pitch deck, brochures and the presentation I gave to a 12-person grant panel. Those materials played a real part in winning our grant and securing an investor.

She doesn’t just make things look good. She joins our strategy and roadmap conversations, challenges our thinking and turns it into product decisions. That’s why, after ten months as our design consultant, we asked her to become our fractional Head of Design.”

David Frazier
Co-founder, One Team Tech

“I’ve had the pleasure of working with Zu for around ten years. She is a great designer, adept at both graphic and web/app front-end design.”

Samuel Butterworth
Global Head of Marketing, FALKN

“Her natural talent for design was obvious as soon as she started in the marketing team. She is a fantastic team player, patient, kind, and always open to taking on new tasks.”

Amaya Woods
Head of Design, Chaser

Let's build something meaningful together.

Emailzu@youspark.digital WhatsAppMessage me LinkedInzuzannalumanisha