Team: myself
Design: case study
Software: Indesign
Timescale: 3 days
Design: case study
Software: Indesign
Timescale: 3 days
NTS approached me to design three distinct layout concepts for their printed client case studies, each tailored to convey a unique tone and visual identity.
The first concept follows a neutral, clean design approach with a minimal colour palette, relying on realistic photography and a balanced magazine-style layout. It presents the content in a professional, straightforward manner, prioritizing clarity and readability, making it ideal for more traditional or corporate audiences. This layout focuses on the strength of the project story itself, with soft white backgrounds and structured columns that guide the reader naturally through the material.
The second concept introduces a bold use of the NTS brand blue and integrates modern iconography to highlight key stats and project elements. Circular imagery, infographic-style callouts, and dynamic visual hierarchy make the content more engaging and accessible, appealing to clients who appreciate visually organized and branded material.
The third design shifts toward a more assertive and dynamic presentation, using strong contrasts of black, grey, and blue with a modular grid layout. With large imagery, bold typography, and confident visual blocks, this version creates a powerful impact and positions NTS as innovative and forward-thinking. Together, these three layouts offer a versatile toolkit for presenting case studies, adaptable to different client needs and communication goals.
layout 1 - case study design
layout 1 - case study design
layout 2 - case study design
layout 2 - case study design
layout 3 - case study design
layout 3 - case study design
