Team: myself
Design: brand guidelines
Software: Illustrator, InDesign
Timescale: 2 days
Design: brand guidelines
Software: Illustrator, InDesign
Timescale: 2 days
Project Overview
Pasha, a luxury shisha lounge based in Bradford, required a structured set of brand guidelines to formalise and standardise its visual identity across marketing, promotional, and in-venue applications.
The objective was to translate the existing logo and visual direction into a cohesive system that would ensure consistency, scalability, and a premium brand presentation across both digital and print environments.
Design Approach
The guidelines were developed to reinforce Pasha’s high-end positioning while maintaining clarity and usability for future brand applications.
Key design considerations included:
- Establishing a refined, luxury-oriented colour system
- Defining consistent logo usage and protection rules
- Creating visual harmony across dark and light backgrounds
- Supporting a modern, premium typographic style
- Ensuring adaptability across promotional and marketing materials
- Defining consistent logo usage and protection rules
- Creating visual harmony across dark and light backgrounds
- Supporting a modern, premium typographic style
- Ensuring adaptability across promotional and marketing materials
The visual language centred around a sophisticated palette of gold, deep black, and muted accent tones, selected to convey elegance, exclusivity, and a contemporary lounge aesthetic.
Visual Identity System
Developed a structured identity framework defining logo variations, clear space rules, colour usage, and background applications. The system ensures the brand maintains visual impact and legibility across diverse contexts.
Particular emphasis was placed on logo behaviour across photographic and textured backgrounds commonly used in hospitality and nightlife branding.
Colour & Typography Strategy
Defined a cohesive colour hierarchy designed to support both dramatic, high-contrast compositions and subtle, premium layouts. Typography selections prioritised modern elegance, readability, and compatibility with the lounge’s luxury positioning.
Brand Guidelines Document
Designed and organised a clear, user-friendly guidelines document outlining visual rules, brand behaviours, and practical implementation examples. The structure supports easy reference for future designers, printers, and marketing teams.
Outcome
The final guidelines established a cohesive and scalable brand system that strengthens Pasha’s premium visual presence and ensures consistency across marketing and promotional materials.
The project required balancing aesthetic refinement, clarity, and technical precision within a condensed two-day timeframe.
brand guidelines design
brand guidelines design
brand guidelines design
brand guidelines design
brand guidelines design
brand guidelines design
