Team: myself
Design: z-fold brochure
Software: InDesign
Timescale: 1 day
Design: z-fold brochure
Software: InDesign
Timescale: 1 day
I partnered with Alpha Card Compact Media to design a print-ready z-fold brochure for their client, The Belgrove Resort & Spa. The objective was to transform an initial content pack — consisting of logos, photography, and a draft text document — into a polished, visually cohesive piece aligned with Alpha Card’s compact format.
Design & Layout
Working within the technical constraints of a z-fold structure, I refined the supplied copy and developed a clean, balanced layout that guided readers naturally across six panels. The design emphasised clarity, hierarchy, and visual rhythm, ensuring each section felt distinct while contributing to a unified narrative.
Working within the technical constraints of a z-fold structure, I refined the supplied copy and developed a clean, balanced layout that guided readers naturally across six panels. The design emphasised clarity, hierarchy, and visual rhythm, ensuring each section felt distinct while contributing to a unified narrative.
Visual Direction
The brochure was designed to convey a sense of elegance and aspiration, reflecting the resort’s premium positioning. Full-colour photography was paired with restrained typography and generous white space to create a sophisticated, editorial-style aesthetic.
The brochure was designed to convey a sense of elegance and aspiration, reflecting the resort’s premium positioning. Full-colour photography was paired with restrained typography and generous white space to create a sophisticated, editorial-style aesthetic.
Content Structure
Each panel was carefully composed to highlight key aspects of the resort experience — including accommodation, leisure facilities, dining, wellness, and events — allowing information to remain digestible without overwhelming the reader.
Each panel was carefully composed to highlight key aspects of the resort experience — including accommodation, leisure facilities, dining, wellness, and events — allowing information to remain digestible without overwhelming the reader.
Map Integration
The reverse side features a simplified resort map provided by the client. While the map itself was not part of my design scope, I integrated it into the brochure layout, ensuring visual consistency with the overall colour palette and composition.
The reverse side features a simplified resort map provided by the client. While the map itself was not part of my design scope, I integrated it into the brochure layout, ensuring visual consistency with the overall colour palette and composition.
Outcome
The final brochure balanced high-end visual presentation with practical usability, delivering a compact, print-optimised marketing asset suitable for guest engagement and on-site distribution.
The final brochure balanced high-end visual presentation with practical usability, delivering a compact, print-optimised marketing asset suitable for guest engagement and on-site distribution.
brochure front design
brochure back design
brochure zoom-in front design
brochure front and covers design
