Team: myself + project manager
Design: logo, visual identity, pitch deck, website
Software: Illustrator, InDesign, Photoshop, Wix
Timescale: 1 week
Design: logo, visual identity, pitch deck, website
Software: Illustrator, InDesign, Photoshop, Wix
Timescale: 1 week
Project Overview
One Team Tech is a UK technology startup created in collaboration with university researchers and the national charity Stop Hate UK. The platform was designed to help organisations address online hate and harmful content through a combination of AI-driven technology and expert human moderation.
The challenge was to create a visual identity and digital presence that communicated trust, credibility, and technological confidence, while remaining accessible and engaging for both commercial and social-impact audiences.
Design Approach
The visual identity was intentionally designed to feel clean, modern, and authoritative, reflecting the platform’s focus on safety, innovation, and reliability.
Particular attention was given to:
- Typography clarity and legibility across digital contexts
- Minimal, confident logo structure for strong brand recognition
- Colour restraint to reinforce professionalism and trust
- Visual hierarchy supporting clear communication of complex ideas
The goal was to ensure the brand felt equally credible to corporate stakeholders, institutional partners, and non-profit organisations.
Key Deliverables
Brand Identity & Logo Design
Developed a modern, technology-oriented visual identity designed to convey stability, collaboration, and clarity. The logo system was created for flexible use across presentations, digital platforms, and marketing materials while maintaining strong visual consistency.
Pitch Deck Presentation
Designed an investor-facing pitch deck translating complex technical and research-driven concepts into a structured, visually clear narrative. Layout and typography decisions prioritised readability, information flow, and visual impact in presentation environments.
Website Design (Wix)
Designed and built an animated, visually engaging website communicating the platform’s purpose, functionality, and value proposition. UX/UI and visual hierarchy principles were applied to improve navigation clarity, content structure, and user comprehension.
Outcome
The resulting visual identity and digital assets provided One Team Tech with a cohesive and professional brand presence suitable for stakeholder presentations, partnership discussions, and market positioning.
This project required rapid conceptual development and execution within a one-week timeframe, balancing visual clarity, brand credibility, and digital usability.
logo design
website design
website design
website design
website design
pitch deck design
pitch deck design
pitch deck design
pitch deck design
pitch deck design
