Team: myself
Design: brand identity, website, presentation design, marketing assets
Software: Illustrator, Wix, PowerPoint
Timescale: 2 weeks
Design: brand identity, website, presentation design, marketing assets
Software: Illustrator, Wix, PowerPoint
Timescale: 2 weeks
Project Overview
Snowball Consulting, a Leeds-based technology sales consultancy, required a refreshed visual identity to better reflect its modern, growth-driven positioning within the tech sector.
The project involved developing a cohesive brand system and digital presence designed to improve visual distinctiveness, clarity, and consistency across marketing and communication touchpoints.
Design Approach
The rebrand focused on establishing a clean, contemporary, and highly recognisable visual identity aligned with the consultancy’s forward-thinking and energetic market presence.
Key design considerations included:
- Moving away from conventional corporate colour conventions
- Developing a vibrant, modern colour palette for stronger differentiation
- Ensuring visual flexibility across digital and presentation contexts
- Creating a consistent and scalable visual language
The updated palette combined electric blue, lime green, and lavender tones to introduce a more dynamic and confident brand expression while maintaining professional credibility.
Visual Identity System
Designed a modernised logo and supporting visual assets to create a unified brand presence. A custom graphic pattern and visual elements were developed to enhance brand recognition and provide adaptable design components for marketing materials and digital use.
Website Design (Wix)
Designed and structured a visually coherent website to reflect the new brand direction, prioritising layout clarity, typography hierarchy, and visual balance.
Interface and composition decisions focused on improving content readability, navigation flow, and overall visual consistency.
Presentation & Marketing Assets
Developed presentation templates and branded materials to support client-facing communication. Layout and typography systems were designed to ensure professional consistency across pitch decks, proposals, and promotional outputs.
Outcome
The final visual system established a distinctive and cohesive brand identity across digital and communication channels, reinforcing Snowball Consulting’s contemporary and confident market presence.
The project required balancing brand strategy, visual clarity, and cross-platform adaptability within a two-week timeframe.
Testimonial
"Zuzanna is a very talented designer. The work she has done for my re-brand as a consultant and work for my other clients is absolutely spot on. Not only does she have a great ability for design; she has worked very well with each client to understand their needs, to come up with a very original and dynamic end product every time. I would happily recommend Zuzanna to even the most demanding people. Not saying I am demanding but I value attention to detail which is something that Zuzanna definitely has".
- David Frazier, Managing Director at Snowball Consulting
previous logo design colour palette
previous logo design colour palette
Rebranding, Website & Presentation
logo design
logo design
logo design
pattern design
website design
banner design
banner design
presentation design
presentation design
