A streamlined hotel booking experience for faster, smarter accommodation selection
Hoteligo is a conceptual mobile app designed to help travellers book accommodations efficiently. The goal was to enhance transparency and ease of use by integrating Trustpilot reviews, destination videos, and smart pricing based on user location.
Deliverables: UX Research, Product Design, High-Fidelity Prototype
Project Type: UX/UI Design
Team: Product Designer (me)
Timescale: 2 weeks
Project Type: UX/UI Design
Team: Product Designer (me)
Timescale: 2 weeks
Business Goal
Hoteligo aims to simplify the booking process by addressing common pain points found in existing hotel booking apps. The focus was on reducing user frustration, improving trust through ratings, and providing a seamless search and reservation experience.
User Impact Goal
By incorporating user-generated reviews, real-time pricing, and intuitive filters, Hoteligo enhances decision-making for travellers. The app is designed to minimize cognitive load and ensure users can book confidently and quickly.
ui/ux design
grouping research information
users happy path
Design Process
01/ Research & Ideation
Conducted usability tests on competitors like Booking.com and Expedia, identifying issues like lack of transparency, confusing navigation, and lengthy booking flows. Insights informed key improvements, such as integrated Trustpilot scores and simplified date selection.
02/ Flow Mapping
Developed user journey maps and "happy paths" to optimize the booking experience. Key interactions, including hotel search, filtering, and review integration, were structured for efficiency.
03/ Wireframes & Prototyping
Created high-fidelity wireframes and interactive prototypes in Figma, emphasizing ease of navigation, engaging visuals, and clear hierarchy. Features like destination videos and real-time price updates were designed to enhance engagement.
04/ Usability Testing & Iteration
Tested with multiple users to refine core features. Key iterations included improving filter clarity, optimizing the search results layout, and ensuring intuitive calendar selection for check-in/check-out.
05/ Developer Handover
Annotated prototypes for developers, detailing interactions like sorting functions, image carousels, and rating displays. Ensured smooth transition from design to development with clear specifications.
sketches of users interactions
sketches of users interactions
ui/ux prototype
Next Steps
Future enhancements could include AI-driven recommendations, expanded filtering options, and an interactive trip-planning feature for a more tailored booking experience.
Round-Up
Hoteligo aims to modernize the hotel booking experience with a user-centric approach. By focusing on trust, efficiency, and usability, the platform simplifies decision-making for travellers. Working on this project reinforced the importance of user research, and seamless UX design.
