Empowering victims and witnesses to report hate crime safely
Stop Hate UK wanted to create a mobile app that simplifies the process of reporting hate crimes in the UK. The goal was to provide a confidential, user-friendly platform where individuals could submit reports with media evidence, access support, and connect with emergency services. The app needed to balance security, ease of use, and accessibility for diverse users.
Deliverables: UX Research, Product Design, High-Fidelity Prototype
Project Type: UX/UI Design & Iteration
Team: Product Designer (me), 4 Developers, Product Manager
Timescale: 1 month
Project Type: UX/UI Design & Iteration
Team: Product Designer (me), 4 Developers, Product Manager
Timescale: 1 month
Business Goal
Stop Hate UK aimed to make reporting hate crimes seamless, reducing barriers for victims and witnesses while ensuring accurate data collection for advocacy and support services.
User Impact Goal
The app focuses on providing a safe and anonymous space for users to report hate crimes, offering support and reducing the fear of retaliation. Accessibility was a key priority, ensuring usability for diverse groups, including individuals with disabilities and those unfamiliar with tech.
new ui/ux design
new ui/ux design
new ui/ux design
Design Process
01/ Research & Ideation
User interviews revealed key pain points: fear of backlash, lengthy forms, and unclear reporting steps. Insights led to features like GPS tagging, quick media uploads, and a simplified reporting process.
02/ Flow Mapping
Mapped out user journeys for victims, witnesses, and authorities to streamline reporting, ensuring intuitive navigation and accessibility.
03/ Wireframes & Prototyping
Developed a high-fidelity prototype based on iterative testing. Key refinements included clearer progress indicators, WCAG-compliant UI, and improved error prevention.
04/ Usability Testing & Iteration
Two rounds of user testing highlighted issues like overwhelming text, confusing date fields, and lengthy forms. Iterations focused on reducing cognitive load, improving error messaging, and optimizing UI for distress scenarios.
05/ Stakeholder & Developer Collaboration
Presented the prototype to stakeholders, aligning on key improvements while retaining familiar features. Collaborated with developers to refine implementation, ensuring a seamless rollout for both Android and iOS.
previous ui/ux design
usability tests
user journey map
users happy path
a/b testing of the ui
users comments
improved prototype design
improved prototype design
improved prototype design
Next Steps
Future updates could include enhanced multilingual support, real-time case tracking, and improved accessibility features.
Round-Up
Stop Hate UK bridges the gap between victims, witnesses, and support services, making hate crime reporting safer and more accessible. Designing for social impact made this project particularly meaningful and rewarding.
